Privacy and cookie policy
Last updated: 10 October 2026
Who we are
Tailored Digital is a trading name of Tom Kitchen-Dunn, a sole trader based in Gwynedd, North Wales (“we”, “us”). Email: tom@tailoreddigital.co.uk. We are not VAT registered.
We are the data controller for personal information collected through this website and for our own customer records. If you have a question about this policy or your information, email us at the address above.
What we collect and why
| Information | Why we use it | Lawful basis |
|---|---|---|
| Enquiry form and emails: your name, email address, phone number (optional), business name, website (optional), the package or plan you’re interested in, and your message | To reply to your enquiry and prepare a quote | Legitimate interests, and steps you ask us to take before entering a contract |
| Customer records: contact details, the work agreed, invoices and payments | To provide our services, invoice you and keep accounts | Contract, and legal obligation (tax and accounting records) |
| Analytics (only if you accept): pages visited, approximate location, device and browser, collected by Google Analytics | To understand which pages are useful and improve the site | Consent |
| Marketing measurement (only if you accept): Meta (Facebook) pixel | To measure our adverts | Consent |
| Security logs: IP address and request details | To protect the website from attacks and misuse | Legitimate interests |
We don’t sell your information, and we don’t use it for automated decision-making.
Who we share it with
We use trusted suppliers to run the business. They only process information on our instructions:
- 20i (website hosting, UK)
- Our email provider (to send and receive email)
- Google (Google Analytics, only if you accept analytics cookies)
- Meta (Facebook pixel, only if you accept marketing cookies)
- WPMU DEV (security and maintenance plugins on this website)
- Our accountant or HMRC, where needed for tax
Some suppliers, such as Google and Meta, may process information outside the UK. Where they do, they rely on safeguards recognised under UK data protection law, such as the UK-US data bridge or the UK International Data Transfer Agreement.
How long we keep it
- Enquiries that don’t lead to work: up to 2 years, then deleted
- Customer and accounting records: as long as tax law requires (currently at least 5 years after the 31 January deadline for the relevant tax return)
- Analytics data: up to 14 months in Google Analytics
Your rights
You have the right to ask for a copy of your information, to have it corrected or deleted, to restrict or object to how we use it, and to data portability. Where we rely on consent, you can withdraw it at any time, for cookies by using the “Cookie settings” link at the bottom of every page. To use any of these rights, email us. We’ll reply within one month.
If you’re unhappy with how we’ve handled your information, please tell us first. You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint, 0303 123 1113.
Websites we host or look after for clients
When we host or maintain a website for a client, the client is the data controller for the personal information on that website and we act as their processor, as set out in our terms of service.
Cookies
Cookies are small files saved on your device. Under the Privacy and Electronic Communications Regulations (PECR), we only use cookies that aren’t strictly necessary if you agree. Analytics and marketing tags don’t load until you accept them, and rejecting is as easy as accepting. You can change your choice at any time with the “Cookie settings” link at the bottom of every page.
| Cookie | Type | Purpose | Lasts |
|---|---|---|---|
| cc_consent | Strictly necessary | Remembers your cookie choice | 6 months |
| _ga, _ga_* | Analytics (optional) | Google Analytics: tells visits apart and counts page views | Up to 2 years |
| _fbp | Marketing (optional) | Meta (Facebook) pixel: measures our adverts | 3 months |
You can also block or delete cookies in your browser settings.
Changes
We may update this policy. The date at the top shows when it last changed.